'Dude, We Can Fix It!'

Published on Oct 11, 2008 - 7:00:48 AM

By: All Terrain

CHICAGO, Oct. 10 2008 - All Terrain, a Chicago-based integrated marketing agency, is one of America's fastest growing creative agencies. This fall, instead of celebrating its 10th anniversary with a big party, it is using its successful marketing strategies to help fix the climate crisis.

Announced October 10, 2008 ("10/10"), the company is celebrating its 10th anniversary by launching a campaign -- Dude, We Can Fix It (http://www.dudewecanfixit.com/) -- to raise funds for "We Can Solve It," the Al Gore climate organization whose goal is to have America's electricity generated from non-fossil fuel sources within 10 years. The viral marketing campaign is being completely underwritten by All Terrain. All donations go to the Alliance for Climate Protection.

"We heard Al Gore's challenge to America on July 17, to repower America's electricity with renewal energy sources within 10 years," said Brook Jay, Co-President of All Terrain. "We decided to honor our 10th Anniversary by doing what we do best -- creating a word-of-mouth and digital marketing campaign that would empower individuals to help our country. Our planet is at a pivotal place in history and we decided to do our part."

Experts in experiential, viral, public relations and influencer marketing strategies, All Terrain created the campaign to persuade people to contribute at least $10 to the cause of energy independence. Those who visit http://www.dudewecanfixit.com/ can learn about Al Gore's challenge, make a direct donation, and support the conversion to renewable energy sources.

To help drive the campaign, All Terrain has created a series of sketch comedy video spoofs of people trying to be green but whose tactics are far from effective. The first two, "Wind Power," and "Water Conversation" are posted at DudeWeCanFixIt.com and YouTube.com.

"We want people to laugh, forward the videos to their friends, and be inspired to make a $10 donation to WeCanSolveIt.org," said Sarah Eck-Thompson, All Terrain Co-President. "We agree with Al Gore that by working together, we can solve the climate crisis."

All funds from All Terrain's campaign are collected by "We Can Solve It" and 100% of the campaign costs were underwritten by All Terrain. All Terrain also made a $5,000 cash contribution.

To learn more about All Terrain's special 10th anniversary renewable energy campaign, visit http://www.dudewecanfixit.com/, email DudeWeCanFixit@allterrain.net, or visit http://www.allterrain.net/.

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