Socially Correct Diamonds-A Real Alternative For Consumers
Lab-created diamonds give buyers a socially acceptable alternative to mined diamonds, without sacrificing luxury design
Published on May 16, 2008 - 6:57:10 AM

By: D.NEA Diamonds

BATTLE CREEK, Mich., May 15 - For generations, a mined diamond was the way to show your love for your partner. These diamonds are extracted through massive environmentally harmful mining operations, with many coming from war-torn third-world countries; not exactly a message of eternal love. Being physically, optically and chemically identical to mined counterparts, lab-created diamonds provide a socially-responsible alternative, not only in colorless diamonds but also in fancy blue, pink and yellow ones. D.NEA Diamonds CEO Eric Franklin says "most of our customers are bridal, searching for an alternative to mined diamonds due to environmental, conflict or other social issues. For them, our laboratory created diamond represents a true symbol of love".

While the technology to grow diamonds has been around for decades, the ability to produce gem-quality diamonds in desirable colors, sizes and clarities is a relatively new phenomenon. D.NEA is rebranding itself from a former Adia Diamonds to focus on a high-end bridal and fashion jewelry made with laboratory created diamonds. It collaborates with well-known luxury jewelry designer houses to bring exceptional diamond jewelry to the public. "The ability to offer diamonds in fine colors and clarities at affordable prices opens a new dimension of creativity for the designers," says D.NEA Chairman Alexei Zarakhani, "especially it holds true for fancy blue and pink colors". The designers and jewelry manufacturers can expand their customer base by not only embracing a consciously-minded clientele but also by offering colored diamond jewelry which was unthinkable to create with prohibitively priced mined diamonds.

D.NEA Diamonds is the luxury retailer of lab-created diamonds and jewelry. D.NEA offers fancy yellow diamonds up to two carats, fancy blue diamonds up to 1.25 carats and whites up to one carat. Designer jewelry as well as loose diamonds can be viewed and purchased online at http://d.neadiamonds.com/ or by calling toll-free 877.LAB.DIAMOND.

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