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Habitat for Humanity and jcpenney invite shoppers to donate at checkout throughout May to support local build

jcp cares supporters will be able to round up purchases at jcp.com

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By: Nevada County Habitat for Humanity

GRASS VALLEY, Calif. May 9, 2013 – Habitat for Humanity is partnering with jcpenney in the retailer's charitable giving program, jcp cares. Grass Valley jcpenney customers can round up their purchases in May to the nearest whole dollar and donate the difference to support Nevada County Habitat's affordable housing work in partnership with low-income local families.

World-renowned architect and designer Michael Graves will be joining jcpenney in its support of Habitat for Humanity.  Graves, a long-standing advocate for the disabled, and his architecture practice, Michael Graves & Associates, have designed a Habitat for Humanity house that focuses on accessibility and universal design.  Habitat for Humanity may use the new design to build homes in partnership with low-income families who require an accessible house.

"As one of nearly 2,000 Habitat affiliates working to create affordable housing worldwide, we are so pleased to support this fundraising campaign in partnership with jcpenney," said Lorraine Larson, Development Director for Nevada County Habitat for Humanity. "jcpenney associates welcomed us and homeowner Marcie McClure, into their store to learn more about Habitat's work in our community and around the world. We are grateful for their support and we look forward to a wonderful campaign."

Through volunteer labor and donations of money and materials, Habitat builds and renovates simple, decent houses with the help of homeowner families. Habitat houses are sold to partner families at no profit, financed with affordable mortgages. Locally, Nevada County Habitat has built homes with 25 families since 1996.

"We're thrilled to support Habitat for Humanity in May, and we're equally delighted that Michael Graves is lending his support to this great cause," said Miki Woodard, president of jcp cares and vice president of philanthropy at jcpenney. "Today, 1.6 billion people live in substandard housing*. By rounding up their purchases, jcpenney shoppers will have a personal hand in helping Habitat create affordable housing in partnership with low-income families."

To support the jcpenney partnership with Habitat, jcpenney customers can round-up their purchases both in-store and online at jcp.com. Additionally, customers can make donations to Habitat for Humanity at jcp.com/jcpcares and support the organization through the Facebook social game, WeTopia.

About Habitat for Humanity International
Habitat for Humanity International is a global nonprofit Christian housing organization that seeks to put God's love into action by bringing people together to build homes, communities and hope. Since 1976, Habitat has served more than 600,000 families by welcoming people of all races, religions and nationalities to construct, rehabilitate or preserve homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions. For more information, to donate or to volunteer, please visit www.habitat.org, or follow us at www.facebook.com/habitat or at www.twitter.com/habitat_org or join Habitat's blog community at www.habitat.org/blog.

About Nevada County Habitat for Humanity
Nevada County Habitat for Humanity is a nonprofit organization dedicated to eliminating poverty housing by providing a homeownership opportunity for low income families. Habitat for Humanity brings together people with resources and people in need to build simple, decent, affordable houses. The houses are sold to those in need at no profit. Nevada County Habitat was founded in 1996 and has built 24 houses in the western Nevada County.

About jcpenney
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America's favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

*According to data from Bureau of Labor Statistics.

 

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