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"The Great Escape": Sierra Nevada Geotourism and Escape Campervans Partner for a True Geotourism Adventure


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By: Sierra Business Council (SBC)

Truckee, Calif. September 19, 2013 – From watershed restoration and planting trees, to artist studios and historic sites, two GeoExplorers, Sierra Business Council Senior Program Director Nicole DeJonghe and Communications Specialist Brittany Todd, are hopping in an Escape Campervan Oct 6-11 to meet the resilient residents of the Sierra Nevada, from Lake Almanor to Groveland, and many points between. The Sierra Nevada Geotourism Project [SNGT] and Escape Campervans are partnering to showcase the many incredible destinations right at our fingertips in the Sierra Nevada, Rim Fire or no Rim Fire.

The Great Escape's focus will be highlighting destinations found on the Sierra Nevada Geotourism web map (www.SierraNevadaGeotourism.org) and mobile app, demonstrating a true geotourism adventure and paying special attention to communities affected by the Rim Fire. "We want to expose to travelers that these communities are open and alive, that we can help them to thrive in the wake of the fire's devastation by visiting, supporting, and buying from them," says Todd.

DeJonghe and Todd will be blogging and posting video and pictures to the SNGT Facebook page throughout the Great Escape, giving supporters a chance to both help guide and follow along in their adventure.

Geotourism is defined as defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents. It's about principles that both SNGT and Escape Campervans hold in their missions: getting travelers off the beaten path, following local recommendations and interacting more deeply with a place.

The Sierra Nevada Geotourism project, managed by Sierra Business Council, Sierra Nevada Conservancy, and National Geographic, celebrates the Sierra Nevada as a world-class destination while simultaneously supporting broader efforts to improve the health, wealth and environmental quality of the region. The project connects local Sierra businesses and communities to an audience of travelers passionate about experiencing and supporting the region's local character. The Sierra Nevada Geotourism web map and mobile app holds over 1600 geotourism destinations nominated by those who know the Sierra best, its local residents.

Escape Campervans, launched in 2009, offers a recreational travel experience with seemingly the bare essentials but, in reality, delivers everything required to hit the open road comfortably, cheaply, and in a unique fashion. By converting traditionally painted vehicles into true works of art, Escape gives its customers the chance to embrace the Escape spirit and the ability to become a part of something larger than themselves. Escape's fleet now includes well over 200 unique campers, booked after well over 20,000 Escapees, and proceeded to offer them the adventure of a lifetime.

 

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