oday Consumer Federation of America (CFA) released a series of fact sheets about surveillance advertising. Also known as targeted advertising or behavioral advertising, surveillance advertising is the practice of showing individual consumers different advertisements based on inferences about their interests, demographics, and other characteristics drawn from tracking their activities over time and space. “Surveillance advertising raises many concerns for consumers, including the potential for discrimination, manipulation, unfair treatment, identity theft, and law enforcement access to personal information,” said Susan Grant, CFA’s Director of Consumer Protection and Privacy.
The fact sheets are intended to help policymakers, advocates, and the general public understand how surveillance advertising works, how the tracking is done, how discrimination and other adverse impacts may occur, who really benefits from surveillance advertising, and why contextual advertising is a good alternative.
“It is extremely difficult for consumers to avoid the tracking and profiling that underpins the surveillance advertising ecosystem,” Grant noted. “Because the risks of surveillance advertising outweigh the benefits, CFA and many other consumer, privacy and civil rights groups have called for it to be banned.”
In addition to the fact sheets, the new resources at https://consumerfed.org/surveillance-advertising-factsheets/ include a diagram of the surveillance advertising system and an infographic. At the end of each online fact sheet is a link to a printable version.
“The failure to establish a legal framework to protect privacy in the United States has given rise to a vast commercial surveillance infrastructure that doesn’t necessarily operate in the best interests of consumers or small businesses,” observed Grant. “It’s crucial to understand this in order to develop policies that will ensure more fair and equitable treatment of our personal information.”
The Consumer Federation of America is an association of more than 250 nonprofit consumer organizations that was established in 1968 to advance the consumer interest through research, advocacy, and education.