How Uber and other digital platforms could trick us using behavioral science – unless we act fast

Abbey Stemler, Indiana University; Joshua E. Perry, Indiana University, and Todd Haugh, Indiana University May 10, 2019 – Uber’s business model is incredibly simple: It’s a platform that facilitates exchanges between people. And Uber’s been incredibly successful at it, almost eliminating the transaction costs of doing business in everything from shuttling people around town to […]