Posted inEnviro

Segmenting the climate change Alarmed: Active, Willing, and Inactive

To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, our research has categorized Americans into six distinct groups – Global Warming’s Six Americas (figure below shows the Six Americas segments combining data from 2017-2021). The most engaged group – the Alarmed – are very worried about […]