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Posted inCalifornia

Climate change and droughts: What’s the connection?

For tens of millions of Americans, drought has become an ever-present natural disaster. Events such as the moderate-to-extreme drought conditions that covered more than half of the mainland U.S. in 2012, the megadrought in the West that continues today, and summer 2021’s record-low water levels at Lake Mead have kept dry spells in the news spotlight and kept drought […]

Posted inEnviro

Segmenting the climate change Alarmed: Active, Willing, and Inactive

To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, our research has categorized Americans into six distinct groups – Global Warming’s Six Americas (figure below shows the Six Americas segments combining data from 2017-2021). The most engaged group – the Alarmed – are very worried about […]

Posted inLife

Scientist Mike Mann’s must-read book, ‘The New Climate War’

The New Climate War: the fight to take back our planet is the latest must-read book by leading climate change scientist and communicator Michael Mann of Penn State University. Published January 12, 2021, The New Climate War describes how outright denial of the physical evidence of human-caused climate change simply is no longer credible. It describes in explicit […]

Posted inUS

For the first time, the Alarmed are now the largest of Global Warming’s Six Americas

January 16, 2020 – Nearly six in ten (58%) Americans are now either “Alarmed” or “Concerned” about global warming. From 2014 to 2019, the proportion of “Alarmed” nearly tripled. Our prior research has categorized Americans into six groups – Global Warming’s Six Americas – based on their climate change beliefs, attitudes, and behaviors. The “Alarmed” are the […]