KVMR Having Fun With Its Community Survey – Monkey See, Monkey Do?

August 15, 2017 – Jeez, how do you make a survey sexy?
Maybe it’s the monkey…
“Ah, well, I guess we’re going with the Survey Monkey theme, but maybe it’s representative of our collective monkey minds,” notes a smiling  KVMR 89.5 FM General Manager Julie Chiarelli. “We’re always running around with new thoughts and ideas and trying to make some sense and practical good of it all.”
Well, something has clicked so far with the Nevada City non-commercial radio station’s 2017 Community Survey, which drew over 500 respondents its first week alone  on the station’s home page – (Um, just look for the monkey at a computer.)
KVMR hadn’t even started promoting the darn thing on air yet, and 500 responses?
“Survey Monkey is so easy,” Chiarelli explains. “Really…I’m not kidding.  Check it out.  I’ve never met a more use-friendly survey tool.”
“Here’s the thing — we have a great time in our studios, playing our favorite music, talking about interesting information, hosting local or touring musicians, but the point of the exercise, more importantly than us having a good time (which is definitely important) is to connect with our community in a deep and meaningful way,” according to Chiarelli.
“We need our listeners — and potential listeners — to tell us how to craft what we do that makes them want to participate.”
Advertisement