Nevada City, Calif. September 13, 2018 – KVMR, Nevada City’s 40-year-old non-profit community radio station, is excited to announce the launch of a new FM frequency in Western Nevada County – 105.7, The Bridge. While volunteer-driven KVMR 89.5 continues to offer the same eclectic mix of music, news and information, this new radio station airs an engaging combination of locally, regionally and nationally produced news, ideas and cultural daytime programming plus music hosted by younger generations evenings and weekends.

While other small radio stations around the nation are struggling to keep up, KVMR 89.5 FM in Nevada City celebrates its 40th year stronger than ever! What is KVMR’s secret to its longevity and why is this station being launched now?

Planning for the Future.

While reports indicate that other small stations lack the capacity to keep up with digital evolution, KVMR’s management, staff, and Board of Directors have consistently had their eye on future relevance. Future relevancy and the changing media environment are important objectives in KVMR’s strategic plan.

Listening carefully.

In the fall of 2017, KVMR’s active Community Advisory Board analyzed the results of a community survey which is helping to direct future decisions. The programming on this new station has been designed to address the community’s desire for more news and information that is balanced in presentation and to address the station’s strategic need to reach out to varying segments of the community, particularly a younger demographic. With a variety of offerings, including NPR’s Morning Edition and All Things Considered and numerous independently produced programs such as Background Briefing with Ian Masters, Undercurrents, American Routes, Native America Calling, Women’s International News Gathering Service, and many more, The Bridge offers a wide array of thoughtful news and interesting cultural programming not currently broadcast in our local area.